fastcompany: How Susan G. Komen For The Cure Torpedoed Its Brand I am the daughter of a breast cancer survivor. I used to save pink Yoplait yogurt lids and donate to Race For The Cure. In light of this week’s developments surrounding Komen, I’d rather dedicate my humane energies elsewhere. Yes, Nancy Brinker could use a lesson in PR and positive messaging; but more importantly, I think she just needs to be a better human being.

fastcompany:

How Susan G. Komen For The Cure Torpedoed Its Brand

I am the daughter of a breast cancer survivor. I used to save pink Yoplait yogurt lids and donate to Race For The Cure. In light of this week’s developments surrounding Komen, I’d rather dedicate my humane energies elsewhere.

Yes, Nancy Brinker could use a lesson in PR and positive messaging; but more importantly, I think she just needs to be a better human being.